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Modern Ferret : Press Releases : Wit and Wisdom

Modern Ferret
Contact: Mary Shefferman
P.O. Box 1007
Smithtown, NY 11787
Email: marymodernferret.com
http://www.modernferret.com

FOR IMMEDIATE RELEASE

NEW BOOK ON PET FERRET CARE WRITTEN BY REAL FERRETS

Modern Ferret Magazine's "Wit & Wisdom" Makes Learning About Ferrets A Fun Read

Smithtown, NY - Modern Ferret Magazine creates a playful twist on the pet care book genre with its new ferret-authored book, The Wit and Wisdom of the Modern Ferrets: A Ferret's Perspective On Ferret Care. The Wit and Wisdom is a collection of articles written by Modern Ferret's own pet ferrets - Sabrina, Marshmallow, Knuks, Trixie, and Gabrielle ("Dear Gabby") - with additional comments from Modern Ferret's creators, Eric and Mary Shefferman.

The Wit and Wisdom of the Modern Ferrets offers a ferret's-eye view of how to properly care for these increasingly popular and personality-packed little animals. The ferrets' brief essays cover an extensive range of information about ferret care, training, and behavior. The Wit and Wisdom of the Modern Ferrets is chock-full of practical tips and fascinating insights that appeal to the new and experienced ferret owner alike.

"Good information is only good if people want to read it. The Wit and Wisdom of the Modern Ferrets was conceived in the spirit of Modern Ferret Magazine - make it fun to read and people will not only learn, they'll want to learn. The ferrets are the ones who ultimately benefit," said Wit and Wisdom editor, Mary R. Shefferman.

The Ferrets and Their Columns

"Sabrina Says": The ever-pragmatic Sabrina's straightforward style gives readers clear and concise recommendations.

"Marshmallow Explains It All": The sophisticated, bespectacled Marshmallow's erudite commentary on ferret behaviors and peculiarities always enlightens.

"Knuks Makes Mischief": Written by the elfin dark-eyed white Knuks ("skunk" spelled backwards, pronounced "nux"). Weighing in at just under a pound, Knuks is a clever little ferret with a nose for trouble.

"Trixie's Tips": Trixie is a ferret of few words. She likes to keep her comments brief and to the point, so she has more time to snuggle and play.

"Dear Gabby": Despite her impish face and tender years (she's the baby of the family), Gabby doles out sage advice to the litterbox-lorn.

Praise for The Wit and Wisdom of the Modern Ferrets: A Ferret's Perspective On Ferret Care

"The Wit and Wisdom… is, in my opinion, one of the MOST insightful books on ferret care. Not only do you get the basics on how to, but you benefit by understanding the creative thinking energy of the ferret - you can anticipate actions in day-to-day living. I recommend that folks new to ferret owning or those considering ferret ownership read this book first! I would have loved to have this resource when I first became owned by a ferret."
- Alicia Drakiotes, Ferret Wise Rescue & Rehabilitation Shelter, Marlborough, NH

Modern Ferret Magazine Awards and Distinctions:

One of 50 Most Notable Launches of 1995 (Samir Husni's Guide to New Consumer Magazines)
One of 12 Best Magazines in the Magazine Industry 1999 (min magazine)
Commendation for Community Service, Nassau County, NY 1997
Mary R. Shefferman's first book on ferret care, The Ferret: An Owner's Guide to a Happy Healthy Pet published by Howell Book House has sold over 50,000 copies and is one of the best selling ferret books of all time.

The Wit and Wisdom of the Modern Ferrets: A Ferret's Perspective On Ferret Care Summer 2000, paperback, 160 pages, ISBN: 0-9667073-0-3 Available at WWW.AMAZON.COM.

The Wit and Wisdom of the Modern Ferrets is available online at WWW.MODERNFERRETSTORE.COM
See WWW.MODERNFERRET.COM for more information about Modern Ferret Magazine.
Mary R. Shefferman, The Wit and Wisdom's editor, is available for interviews. To arrange an interview, contact Mary at marymodernferret.com or via fax XXXXXXXXXX.

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